Wednesday, November 09, 2005

The video iPod: Apple restrains the consumer choice of content

TECHNOCULTURAL ANALYSIS: APPLE’S NEW VIDEO iPOD
The new video iPod is not only a lauded status symbol, but also the ultimate symbol for how there in recent years has been a reformation in the multinational media conglomerations’ strategy for getting consumers to exclusively download conventional content. With the new iPod, hardware controls the selection of media content in subtle ways; we see a form of control through persuasion rather than force. ...
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[Also published 5/11 2005 in Swedish newspaper Ny Teknik.]