"Illegal" file-sharers also big consumers of legal online music
Computer-literate music fans who "illegally" share music over the internet also spend almost four and a half times as much on legal online music as those who do not, according to research published today.A recent survey, conducted by music research firm The Leading Question, asked 600 music fans who also own computers and mobile phones to what extent they legally download music. Apparently, those who admittedly downloaded or shared unlicensed music on a regular basis were the ones that spent significantly more money on legal services: the average spending on legal downloads among these was £5.52 a month, compared to the average monthly expenditure on digital music among those who were not illegally filesharing, which was only £1.27.
"The research shows that music fans who break piracy laws are highly valuable customers," Paul Brindley, director of The Leading Question, said to The Guardian. "There's a myth that all illegal downloaders are mercenaries hell-bent on breaking the law in pursuit of free music. In reality they are often hardcore fans who are extremely enthusiastic about adopting paid-for services as long as they are suitably compelling."
liquidculture says: is it that surprising?
Consumption begets more consumption; if I download songs from 100 different artists and like, say, 20 of them, am I not likely to maybe buy an album by at least one or two of these 20 artists?
posted by Jonas Andersson @ 4:08 pm
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